Boobie Ike

Boobie Ike — quick facts

Who is Boobie Ike in GTA 6?

Boobie Ike is a Vice City legend who flipped street hustle into a legitimate empire spanning real estate, the Jack of Hearts strip club, and a recording studio.

From street legend to business empire. Boobie Ike is part of the Grand Theft Auto VI cast, set in the state of Leonida and the city of Vice City. The game launches on November 19, 2026 for PS5 and Xbox Series X|S.

Key details about Boobie Ike

• One of the rare few who turned street hustle into a legit empire
• Business empire spans real estate, a strip club, and a recording studio
• Owns the Jack of Hearts strip club in Vice City
• Principal partner in Only Raw Records with Dre'Quan Priest
• All smiles until it's time to talk business
• Recurring character in both Trailer 1 and Trailer 2

Who is Boobie Ike in GTA 6?

Boobie Ike is a Vice City legend — one of the rare few, as Rockstar's official profile puts it, who flipped street hustle into a legitimate empire. His businesses span real estate, the Jack of Hearts strip club, and a recording studio, making him a fixture of the Vice City nightlife economy rather than its criminal underbelly.

He might play like he is all about himself, Rockstar notes, but his real bet is on Only Raw Records — his music-industry partnership with Dre'Quan Priest, the label that has signed the viral rap duo Real Dimez. All smiles until it is time to talk business.

For the story, Boobie represents the destination, not the journey: proof that in Leonida, a street career can actually end in ownership. Whether that empire is as clean as it looks is exactly the kind of question a GTA game loves to interrogate.

Boobie Ike's role in the story

Boobie appears in both Trailer 1 and Trailer 2, and his recurring presence suggests a mid-game storyline rather than a one-scene cameo. His portfolio — strip club, studio, real estate — overlaps with the entertainment-world subplot that GTA 6 seems to be building around Only Raw Records, Real Dimez, and the Vice Beach music scene.

In series terms he echoes Phil Cassidy (the arms dealer who went semi-legit) and GTA 5's wealthy-but-restless establishment figures. A character with legal businesses and street history is perfectly positioned to hire protagonists for the work that "legitimate" people cannot be seen doing — expect Boobie's missions to live in that gray zone.

The Jack of Hearts and Only Raw Records

Two names define Boobie's empire. The Jack of Hearts is his strip club in the Vice Beach area, visible in trailer footage. Only Raw Records is the label he co-runs, currently betting on Dre'Quan Priest's hustle and Real Dimez's viral momentum to find a hit song.

This music-industry thread is one of GTA 6's most interesting structural bets: the GTA 5-era radio-and-licensed-soundtrack model expanded into an in-game label with signed artists, which could mean performing, promoting, or protecting talent as actual mission content.

Frequently asked questions

Who is Boobie Ike in GTA 6?

Boobie Ike is a Vice City legend who turned street hustle into a legitimate business empire spanning real estate, the Jack of Hearts strip club, and a recording studio. He is a principal partner in Only Raw Records.

Is Boobie Ike a villain in GTA 6?

Not as described. Rockstar's official profile frames Boobie as a businessman with a street past — charming, but sharp when it comes to business. Whether his empire stays on the right side of the line is one of the story's open questions.

Related GTA6 content

• All GTA6 characters — complete character database
• GTA6 map and locations — Vice City, Leonida, and more
• GTA6 FAQ — release date, platforms, and common questions
• GTA6 trailers — see Boobie Ike in action